China debuts with virtual characters



Matériel promotionnel pour <em>2060</em> Photos: Courtesy of Gao Songxin

Promotional material for 2060 Photos: Courtesy of Gao Songxin

Matériel promotionnel pour <em>2060</em> Photos: courtesy of Gao Songxin

Promotional material for 2060 Photos: Courtesy of Gao Songxin

The new Chinese show featuring virtual contestants debuted on Friday – does it have the potential to become the future of small-screen talent shows?

The eight “performers”, or V-life as they are called in the series 2060 starring Bai Jugang and Song Yuqi on Jiangsu Satellite TV in China, showcased their talents on stage while their studios and creators revealed their stories behind the scenes.

Wang Xi, the show’s producer, said he hopes he can test the waters of the virtual character industry, as today’s variety shows already cover a plethora of themes, from dating to singing and to the dance. “Young people between the ages of 18 and 35 are our target audience, so producing something they love is our top priority in terms of content strategy,” he explained, adding that the first season has attracted the best studios in the world. animation of China and their virtual images which have a high growth potential.

Among these V-life figures, many of them featured Chinese elements such as the color red or a lion’s head from the traditional lion dance.

In an attempt to ensure their popularity with viewers, most of them feature the large eyes typical of cartoon characters. However, some have a more radical design, such as a chicken shape with a small TV screen on its body part. Nicknamed TV Chicken, he can also dance and rap.

These cute characters are the product of a tremendous amount of time and effort by the animators. The amount of work they put in over 15 days is enough to make a single 40-minute cartoon, Wang said.

The show’s producers said they hope such virtual shows will lead to further technological advancements.

“We also carefully manage the aesthetic and visual experience of the audience in the real world. In the first stage, there were 200 judges on site. Producers, audiences and V-life characters can interact on stage at through two screens, ”he added.

Going forward, VR glasses will be distributed to 200 audience members live from the studio where the show is filmed. This way everyone can use the VR glasses to watch V-life characters on stage as if they are really there. The process of entering this virtual world will also be shown on real-time television so that viewers at home can also enjoy it.

Overall, the goal of the show is to popularize the outstanding original motion pictures of China so that they can be exhibited to more people.

“It is a platform to exhibit and popularize these images on a large scale. Then we have the Chinese animators, who have mastered the best techniques and ideas, equal to the best foreign animators in terms of art and technology,” said he declared.

After the first episode aired on October 22, the series’ V-life characters gained public attention, sparking heated discussions on Chinese social media.


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