Dead By Daylight’s Hellraiser models are now an NFT

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Do you like the feeling of having pins stuck in your head? So let me introduce to you: our modern reality.

The pinpoint for today is that you can now purchase NFTs based on Hellraiser’s Pinhead’s Dead By Daylight in-game models. I can tell the difference between pleasure and pain, and that is pain.

The Dead By Daylight Twitter account broke the news yesterday:

You know something went well with a community when an announcement tweet gets 486 retweets, but 7207 quote tweets. To quote an example of a tweet, the former Dead By Daylight gameplay programmer wrote that he is “strongly opposed to the spread of NFTs and extremely disappointed to see the game I love being associated with them.”

NFTs have a somewhat convoluted road to existence. According to their own FAQ, a company called Boss Protocol worked with another called Boss Team Games, “which controls certain interactive rights to Park Avenue Entertainment’s Hellraiser,” to turn 3D models created by developers DbD Behavior Interactive into NFT. The Hellraiser NFT is apparently the first of many Boss Protocol licensed NFTs hope to produce.

This convoluted path means it’s hard to decide how to divide the blame. On October 14, the developers of Dead By Daylight tweeted to say that when working with license partners, they provide them with game models as well as chapter keys. “They are free to use them as they see fit as the rightful owners of these characters.” It could mean that Behavior had very little real involvement or choice in producing this NFT, and it’s a quite different tone from the tweet four days later, which refers to Boss Protocol as “major partners”.

Much has already been written that NFTs are dumb, bad for the environment, and often linked to scams. We haven’t written enough about how tights they are. I already associate Hellraiser with absurdly priced figurines found either in mail-order ads of old issues of SFX magazine or inside fluorescent-lit storefronts in unclean forbidden planets. NFTs are the digital equivalent. Not an ideal set of connotations on the verge of a reboot movie.



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