Iggy Azalea talks about BH Cosmetics makeup collaboration
“We have always viewed Iggy Azalea as an influential icon in the fields of fashion and beauty,” added Yannis Rodocanachi, CEO of BH Cosmetics, in a press release. “We’re big fans of her cutting-edge looks on the red carpet, music videos and across all of her creative boundaries. Iggy has been involved in all areas of this exciting collaboration, and is in every element of this collection. are so touched to be the first brand to collaborate with her on a line of beauty products and look forward to launching this incredible collection full of unique formulations and comeback-inspired designs, while celebrating Iggy and her influential style. “
BH Cosmetics are known for being affordable without sacrificing quality (each item in the collection costs less than $ 30), which was important to Iggy. “They have so many bright, vivid, crazy colors and when I tested the makeup, the pigment and everything was really creamy and awesome,” she explains. “For me, this has come out because I rarely see eye shadows that have real quality for the price they are. When I think about doing things that I do, I want them to be accessible to everyone. I grew up not having a lot of money myself and always wanting those things that cool girls had that I wanted to be – or even saving enough money to buy a CD of someone I really love to listen to. . “
Speaking of “cool girls”, when designing the three eyeshadow palettes, Iggy imagined three specific types of it-girls from the early 2000s and what their makeup collection would look like. “Tome, the purple girl is the fiercest, bitch, mean girl, if that makes sense, ”she said. ” The blue shadow palette, I thought of the expression “I am a medium” and a lot of nuances are named in the theme with it. She was probably wearing a bohemian skirt and a crochet rug. This palette contains the butterfly. A little more earthy, hippie. Pink was more the popular girl, bubblegum-y. I was thinking of myself because pink is my favorite eye shadow color. I thought this was the palette I wanted in my purse. “
Attention to color is a notable aspect of the collection and something that remains constant throughout the rapper’s career, as shown. moody and colorful video clips Where photo shoots. “I really understand the color,” she shares. “There is always a strong concentration [in my music] on color theory and incorporating those emotions. It’s important for me to tell a story through color. “
“For me, focusing on eye shadows or lip glosses, things like that – especially when BH has such a solid foundation with a formula, I just went crazy with the color development that I loved and which lent themselves to the story I was creating, ”she continues. “I was wondering ‘Who are these girls who are kind of like Bratz dolls, girls from the early 2000s. Who is the person? What’s their world?’ BH was totally open from the start to my creative control. It’s something that if I don’t have creative control with a brand, I’m not going to put my name on it because I’m very specific about how I want things. to be or execute my vision. “
While the collection is packed with pinks, blues, purples and glitter, Iggy made sure to include neutrals in every palette so even beginners can have fun with makeup. “I can do looks with my basic skills, and my makeup artist can also use it and go crazy,” she says.
“Whenever I’m in a makeup store I’m drawn to bright, fun colors, but I feel intimidated and don’t buy them,” she adds. “I’m like ‘How many times will I use a bright green neon palette?’ Do I really want to spend $ 25 on it? Then I’m going to turn to the nudes and be like, “Well, it’s not as much fun, but I’m going to enjoy it more.” For me, all of it. brought these two concepts together. “
When asked if she had always been a big fan of makeup, Iggy recalled her childhood in the Australian countryside. “I have so many embarrassing photos of myself wearing makeup that I thought they were really editorial,” she laughs. “In the early 2000s, I was obsessed with reality modeling competitions. I watched all these shows and had the fantasy of sending my photos to a modeling agency and they were like, ‘You’re gonna be next. top Model !’ Of course I’m only 11 or 12 and I would do my makeup in a way I thought was really trendy and print them out and send them to a modeling agency, which is now traumatic to think of a intern opening an envelope with all those pictures of an 11-year-old girl thinking she’s a model. “
“I was very offended that I never received a call,” she concludes. Despite the failure of her modeling career, life turned out well for Iggy Azalea, who abandoned her final album project, End of an era, August 13.
Buy the entire Totally Plastic BH Cosmetics collaboration on the brand’s website here, or in store at Ulta Beauty.