Woolworths abandons Ooshies to bring in LEGO-style collectibles
Woolworths has ditched its Ooshies collectibles and will instead offer LEGO-style toys to its customers.
The Ooshies were a tour de force whenever they were made public and were miniature action figures based on Disney characters.
When you spent over $ 30 you would get one of the toys and parents would rush to the supermarkets for their kids to fill the set.
But it looks like Woolies wants people to use their hands and ingenuity a bit more by letting their customers create things with building blocks.
Woolworths Marketing Director Andrew Hicks said in a statement: “Woolworths Bricks is a fun and interactive learning medium that can spark conversations within families about sustainability; whether this is how materials like plastic or refrigerators can get a second life, or and electric car chargers have a positive impact on the environment in their local Woolies. “
Just shell out $ 30 for a bag of bricks, which are 80% recyclable, then pay $ 6-10 more to buy the baseboards and additional hardware.
Once you’re ready, you’ll be able to build a replica of a Woolies Supermarket.
The sustainable store has solar panels; free fruit baskets; cash registers; deli, meat and seafood counters; charging stations for cars; carts and other small bites.
Or you could get rid of the plans and cook up something else entirely.
You will be able to recycle the bricks if and when you tire of them and there will be dedicated bins at participating Woolworths stores where you can drop them off.
Good Environmental Choice Australia’s Head of Engagement and Marketing, Paula Clasby, is thrilled to see Woolies embark on a recycling program once again.
“[This] means Woolworths is demonstrating its commitment to lower environmental, health and social impact, ”she said.
“By certifying under an independent lifecycle eco-label, Woolworths has gone well beyond self-declared claims for its new line of collectibles.
Madhavi Nawana Parker, Director of Positive Minds Australia, is delighted that these new collectibles are arousing children’s interest in science, technology, engineering and math.
She said the bricks will hopefully allow participants to develop their problem-solving skills and think about “building, planning ahead, persistence and flexible thinking skills.”